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"Photographing from the Heart"

Israel Elwyn “PhotographingIsrael Elwyn “Photographing from the Heart” Exhibition at Aroma Espresso Bar Ltd. 
September 2015
 
  
L-r: Aroma barista competing for the top spot; the wall of photography; IE artist's photo of a lighthouse
 
On September 9, Israel Elwyn’s corporate partner, the nationwide chain Aroma Espresso Bar Ltd., held its annual competition of professional baristas in Rishon L’Zion.  Each year, the Aroma event features a different subject.  This year the focus was an exhibition of photographs by a group of talented photographers with intellectual disabilities who call their social enterprise, “Photographing from the Heart.” 
 
Aroma Espresso Bar Ltd. has been employing people with disabilities for many years and has received awards recognizing these efforts.  The strategic relationship with Israel Elwyn (IE) began with the employment of individuals with disabilities with supports from IE staff and has expanded to include joint projects and endeavors at locations throughout the country.
 
Aroma’s is the only barista competition in Israel that meets international industry standards.  The two baristas who participated in the September 9th finals were chosen from among the chain’s top six baristas from across the country.  All participants were judged on their knowledge and skill in preparing Aroma’s signature coffees as well as a unique beverage that each had created.  The winner was Maor Karadi, who works at Aroma’s North Beersheba branch.
 
“Photographing from the Heart” is a social enterprise based at the Kfar Yona Regional Occupational Training Center (OTC) operated by Israel Elwyn.  Several years ago, one of the Center’s counselors began a photography course for the OTC workers to help them acquire job skills.  Their end goal is to enter the competitive job market, but they welcome every opportunity to acquire expertise in new fields.  Following completion of the course, these budding photographers continue to train with their mentor and have worked their magic at more than a few private and public events.  At some events their photos of participants have been used to prepare magnets, which are gladly claimed by the photo subjects.
 
The group also created a traveling exhibition of their works, which was showcased at the Aroma event following its success at other locations.  
 
  • Tamir, one of the group members, recently said, “I enjoy being in the group and have fun taking photos and traveling around to find good subjects.  I wanted us to have an exhibition, where people could see our work.  It makes me happy and I’m proud of myself.”
  • Rachel said that she enjoys the training:  “I like photographing flowers.  I told my brother about it and he was glad to see how I enjoy it and what I can do.”  
  • Orel agreed, saying she also got a lot of pleasure out of her photography work.
  • Shmuel added that he likes the studies, photographing, traveling and making the magnets.  “It’s hard to steady the camera when the weather is hot but I want to continue and also see more people join our group.  I want us to have exhibitions so people can see and purchase our photos.  That would give me pleasure and a real feeling of progress.  This has helped me become more independent.”
  • “I think the group is fun,” contributed Meital.  “I’m glad to have been chosen to participate and I’ve told my parents what I do.  Usually I am nervous about travelling distances, but the group calms me.  I need to work on learning more and keeping my hand from shaking.  I learned about the camera’s buttons and how to hold it.  Photographing the magnets was interesting, and I am really excited to see them hanging on the board.”
  • Maya was also glad to be in the group.  “It means they trust me.  I told my husband Max that we go to different places to find subjects and he was happy for me.  I hope people will come to see and maybe buy our photos – that will give me a good feeling and make me feel proud.  The course gives me confidence that I can try something and succeed on my own.”
Israel Elwyn looks forward to continuing to work with the Aroma on the inclusion of people with disabilities in the Israeli workplace and society as a whole.
 
Israel Elwyn looks forward to continuing to work with the Aroma on the inclusion of people with disabilities in the Israeli workplace and society as a whole. from the Heart” Exhibition at Aroma Espresso Bar Ltd. 
 
On September 9, Israel Elwyn’s corporate partner, the nationwide chain Aroma Espresso Bar Ltd., held its annual competition of professional baristas in Rishon L’Zion.  Each year, the Aroma event features a different subject.  This year the focus was an exhibition of photographs by a group of talented photographers with intellectual disabilities who call their joint business enterprise, “Photographing from the Heart.” 
 
Aroma Espresso Bar Ltd. has been employing people with disabilities for many years and has received awards recognizing these efforts.  The strategic relationship with Israel Elwyn (IE) began with the employment of individuals with disabilities with supports from IE staff and has expanded to include joint projects and endeavors at locations throughout the country.
 
Aroma’s is the only barista competition in Israel that meets international industry standards.  The two baristas who participated in the September 9th finals were chosen from among the chain’s top six baristas from across the country.  All participants were judged on their knowledge and skill in preparing Aroma’s signature coffees as well as a unique beverage that each had created.  The winner was Maor Karadi, who works at Aroma’s North Beersheba branch.
 
“Photographing from the Heart” is a social enterprise based at the Kfar Yona Regional Occupational Training Center (OTC) operated by Israel Elwyn.  Several years ago, one of the Center’s counselors began a photography course for the OTC workers to help them acquire job skills.  Their end goal is to enter the competitive job market, but they welcome every opportunity to acquire expertise in new fields.  Following completion of the course, these budding photographers continue to train with their mentor and have worked their magic at more than a few private and public events.  At some events their photos of participants have been used to prepare magnets, which are gladly claimed by the photo subjects.
 
The group also created a traveling exhibition of their works, which was showcased at the Aroma event following its success at other locations.  
 
Tamir, one of the group members, recently said, “I enjoy being in the group and have fun taking photos and traveling around to find good subjects.  I wanted us to have an exhibition, where people could see our work.  It makes me happy and I’m proud of myself.”
 
Rachel said that she enjoys the training:  “I like photographing flowers.  I told my brother about it and he was glad to see how I enjoy it and what I can do.”  
 
Orel agreed, saying she also got a lot of pleasure out of her photography work.
 
Shmuel added that he likes the studies, photographing, traveling and making the magnets.  “It’s hard to steady the camera when the weather is hot but I want to continue and also see more people join our group.  I want us to have exhibitions so people can see and purchase our photos.  That would give me pleasure and a real feeling of progress.  This has helped me become more independent.”
 
“I think the group is fun,” contributed Meital.  “I’m glad to have been chosen to participate and I’ve told my parents what I do.  Usually I am nervous about travelling distances, but the group calms me.  I need to work on learning more and keeping my hand from shaking.  I learned about the camera’s buttons and how to hold it.  Photographing the magnets was interesting, and I am really excited to see them hanging on the board.”
 
Maya was also glad to be in the group.  “It means they trust me.  I told my husband Max that we go to different places to find subjects and he was happy for me.  I hope people will come to see and maybe buy our photos – that will give me a good feeling and make me feel proud.  The course gives me confidence that I can try something and succeed on my own.”
 
Israel Elwyn looks forward to continuing to work with the Aroma on the inclusion of people with disabilities in the Israeli workplace and society as a whole.





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Sincerely,
Sign
David B. Marcu, Chief Executive Officer

IE's mission is to develop and provide a wide array of supports and tools for people with disabilities, while constantly striving for excellence of service and the creation of a just society. Together with people with disabilities and society at large, we shall continue working as an innovative and cutting-edge organization.

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